Big Brothers Big Sisters Announces New Branding
on November 30, 2018
Pacific Coast Business Times
Big Brothers Big Sisters of Santa Barbara County, San Luis Obispo County and Ventura County, along with more than 270 Big Brother Big Sisters affiliates across the country, are unveiling a new, modern look and brand repositioning with a goal of recruiting more diverse volunteers.
“BBBS will continue to build bridges in communities by connecting one adult with one child and supporting that match at every stage,” said Ventura County BBBS CEO Lynne West, “but our agencies will focus on a child’s potential, and our role as adults in helping children achieve their best possible futures.”